2015-02-12 / News

WUPS, WTWS have new owners

Radio formats expected to remain

WUPS 98.5 FM and WTWS 92.1 FM, serving central and northern Michigan, has been acquired by Black Diamond Broadcast Group (BDBG).

Licensed to Harrison, WUPS is a classic hits station. It is one of the state’s farthest reaching radio stations, serving much of the central and northern lower peninsula. WTWS is a country station serving the Houghton Lake, Roscommon and Grayling area.

BDBG is a Michigan company whose objective is to acquire and operate small market radio stations throughout the Great Lakes region. It is owned by long-time broadcasters, Mike Chires of Rochester Hills and Norm McKee of Clarkston.

McKee said no changes will be made to the formats of either station, which were owned by Sindy Fuller until the closing date Feb. 4.

“Sindy’s done a great job with the station,” McKee said.

The disc jockeys will remain the same, he said. “They’re all working hard.”

He and Chires plan to improve and invest in the property and, therefore, the community, he said.

While he and Chires each have 30 years of experience in the broadcast business, the stations are BDBG’s first two acquisitions, McKee said.

Fuller will stay on as part of the team, McKee said, in a consulting/sales capacity.

Fuller, who has no plans to retire in the near future, said she has been at the station since 1990 and purchased it in 1999.

“I’m looking forward to staying on and continuing to service my customers,” she said, many of whom she has known for 25 years. “I love the sales part.”

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